If you google ‘how to be a copywriter’, you’ll find 33.6 million articles that supposedly cover the ins and outs of the vocation.
But upon further inspection of the search results, you’ll quickly learn that some of these posts have typos in the first paragraphs (automatic disqualification), while others read like fresh-grad material instead of actual copywriting. There are a few posts that offer solid advice, though most of them end up trying to sell you a course.
But I digress. We’re not here to judge content. Instead, for this week, we’re going to discuss things beyond ‘build a portfolio’ and ‘learn SEO’.
Maintaining a blog means different things to different people, and ever since I started taking things seriously (circa May 2020), I’ve realised that there are a certain number of blogging tasks required to put forth a respectable front.
Sure, when I launched the site in 2014, all I ever wanted was to share my inane ramblings. Sometimes I posted once a week, sometimes once a month. I was as casual as casual got.
But like any beginning blogger, I also wanted a readership. However, it would take another six years before I actually put any effort into this blogging thing.
And while I’m nowhere near my aspirations of being the next Mark Manson, I’ve still managed to grow my engagement from something cosy to the all-time high I have today thanks to your support.
We need to talk. You, yes you, the typical blogger. No, not you regular readers. You guys are cool, because I check your blogs every time you comment. No, this is for those who’ve found this blog through the Reader. I’m writing this for you.
You need to stop publishing every brain fart of yours on WordPress. I mean it. I say this because I want you to flourish. And if WordPress flourishes, then we all do too, right?
But back to the subject at hand. You can’t half-ass your posts and expect your readers to care. So let’s go back to exploring the basics.
Photo: Jukan Tateisi
You’re reading this, so that means you’re most likely on WordPress. And if that’s the case, then you’re probably spending too much time reading other people’s posts instead of writing your own.
Wow, you might think, this guy has such an astute observation!
Elementary, my dear Watson. Most people are already born procrastinators, what more those who choose words as their form of expression.
Because if you can describe procrastination in five different ways, then you’re five times more likely to doing said procrastinating. Boom, quick maths.
Photo: Alexander Popov
Do you have one of those giant pop-ups on your site that blasts your readers in the face before they even get to see how your blog looks like? Do you leave comments with links pointing back to your blog? Are more than half your posts basically just links to products you want to sell?
If you’ve said yes to any of the above, then we need to talk. Because this blogging thing ain’t gonna work for you if all you’re concerned about is taking and not giving.