How many leads did you get? What’s the conversion rate? Did you optimise for that keyword?
There was a time when you could just post to entertain. Now you have to entertain and show your boss how many new sign-ups you got.
Which I think is bullshit.
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Ah, the mystical topic of writing ideas. Where do they come from?
Are they really messages from the universe, ones that we pass through us like radio waves through receivers? Are they the products of our muse, spiritual beings who bestow us with their gifts at their whim and fancy? Or do we simply think our ideas into reality?
Nobody knows, really.
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If you told me ten years ago that I could trade words for money, I’d have asked you to keep your ‘you can do anything’ speech to yourself.
Maybe it’s because I grew up without the internet, or maybe the industry was fraught with gatekeeping, but that’s probably why I’d stumbled from one bad career to another without giving writing a second thought.
It took going through multiple disasters before I finally took a chance in writing. And the rest, as they say, is history. Or was history. Shit, I sell words for a living and I still can’t choose between the two tenses.
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So you’ve chosen to be a writer.
That means getting to know procrastination on a more intimate level. That means learning to doubt your work. Also, that means checking the word count after every couple of sentences.
But there are many other things that bind us all. We writers don’t need to stick together. We already do, through the weird things that make us uniquely ‘us’.
So how many of these writerly things apply to you?
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I may talk a good game about being productive, but the truth of the matter is that nothing can be further from the… well… truth.
After all, I’ve had decades of procrastination under my belt, and you don’t just undo a lifetime of bad habits with a few well-meaning routines. But I try. And you know what I’ve realised? It’s that laziness is my junk food—I know it’s bad for me but boy does it feel good to indulge.
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Your Friendly Malaysian Writer 