People buy you, not the product

I subscribed to an influencer’s workout programme once. Not because they offered anything special. But because I respected them as a person.

The programme was priced at USD20, and while I don’t regret making that purchase, I feel like I could’ve easily gotten that information for free.

But that’s not the point. It’s not about how cheaply I could scour the internet for information. They could’ve charged USD50 and I’d still have signed up. The real reason behind my subscription was because I liked them. I liked how they lived their life, and I liked their message.

That’s when it hit me—I buy things for the brand or personality, not just for the actual product.

Because every product available today will have its alternatives: writing courses, diapers, goat blood. Everything that can be sold will be offered by someone else.

The differentiator is who sells it. And that’s where the magic lies. The magic is in each and every one of us. It’s us being ourselves. Hemingway is already taken. So too is Michelle Obama. But you can be you. That’s something nobody else can ever emulate.

Remember that the next time you’re worried about your Etsy store or your online editing services.

The person behind the product is just as important—if not more—as the product itself.

The obstacle is the way

We often look at obstacles as impediments to our goals. As the reasons why we can’t do what we want to.

It’s time to stop that. We need to look at it from a different perspective. Instead of an impediment, we need to view obstacles as flavouring.

Want to work out? That’s great. But say it rains on your running day. That’s when you enjoy a rain-flavoured run or, perhaps, more sensibly, a treadmill-flavoured one.

And let’s say you plan to do the groceries before the stores close. But your spouse has the car and is still stuck in traffic. Then, instead of a normal grocery run, you’re going to have to enjoy enjoy one with a dash of Uber riding and a pinch of lugging fresh produce around.

The tasks don’t become harder or easier. They just take on a different flavour.

One added benefit of acquiring new tastes is that they’ll no longer surprise you. And when the same situations present themselves, you’ll know exactly how to match the flavours according to your tastes.

Assuming you’ll arrive at your destination trouble-free is not a realistic path to base your goals off of.

Instead, accept that reaching your goals will require you to wend through forests and swamps, much like a treasure hunter would when maps were still a thing and GPS wasn’t invented yet.

You might opt for the mountain climb rather than the river swim, but you’ll still have to face something on your quest. The only way to not face hardship is by staying still. And I don’t need to tell you what happens when you do stay still.

Besides, the bigger the obstacle, the more badass your story.

Enjoy Reading A Post? Here’s Why You Should Ask Yourself Why.

I’ve taken to asking myself why I do things recently, and actually taking the time to scrutinise my actions.

Like browsing the Search tab on Instagram all day. Why? Is it because I just want to kill time? Why that app, specifically? And why the Search tab?

Turns out, it’s because of my self-improvement tendencies. I’m the type of person who thinks consuming inspirational content will help me land that promotion at work. As if watching videos alone will bestow me with the hidden kung-fu skills of life.

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Thanks For Coming To My TED Talk

Stuart on stage for his TED Talk

That’s me!

This year has proved to be a productive one, as I’ve managed to land a new job, get married, and—perhaps most surprising of all—I’ve been invited to give a TED Talk.

I mean, it was a TEDx event, so it wasn’t exactly the real deal, but I’ve been meaning to use the TED Talk meme unironically, so I guess I finally get to!

I was flattered to share the stage with people who’ve accomplished so much with their lives, which got me thinking, just what did I do to deserve it? All I could think about was finishing my book.

In fact, so much of my career has stemmed from that sole action in my life. One decision that would alter my writing trajectory.

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The One Thing That Helps Me Deal With Waking Up Unhappy Every Day

As an anti-clickbait measure, I’ll give you the TL;DR upfront: Accepting that you won’t get things your way will dramatically improve your outlook on life.

However, if you’re interested in knowing what I mean when I say I wake up unhappy every day and—more importantly—discovering the ways I try to combat this mindset, then simply read on to find out.

How’s that for double clickbait?

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