Here Are Some Copywriting Tips That Don’t Include ‘Learn SEO’ Or ‘Find Your Niche’

Man in cafe with a Macbook holding a book titled Expert Secrets

If you google ‘how to be a copywriter’, you’ll find 33.6 million articles that supposedly cover the ins and outs of the vocation.

But upon further inspection of the search results, you’ll quickly learn that some of these posts have typos in the first paragraphs (automatic disqualification), while others read like fresh-grad material instead of actual copywriting. There are a few posts that offer solid advice, though most of them end up trying to sell you a course.

But I digress. We’re not here to judge content. Instead, for this week, we’re going to discuss things beyond ‘build a portfolio’ and ‘learn SEO’.

Continue reading