As a content manager for Malaysia Airlines, it was upon me to ensure a consistent voice throughout all marketing channels and mediums. Besides that, I was often required to brainstorm headlines for last-minute ad campaigns.
Working on ad copy
You write a hundred lines of copy, then you write a hundred more. You do that one more time, select the top three out of the bunch, and leave the rest to top management. This is how these headlines made it to the print ads linked below.