If you google ‘how to be a copywriter’, you’ll find 33.6 million articles that supposedly cover the ins and outs of the vocation.
But upon further inspection of the search results, you’ll quickly learn that some of these posts have typos in the first paragraphs (automatic disqualification), while others read like fresh-grad material instead of actual copywriting. There are a few posts that offer solid advice, though most of them end up trying to sell you a course.
But I digress. We’re not here to judge content. Instead, for this week, we’re going to discuss things beyond ‘build a portfolio’ and ‘learn SEO’.
I remember harbouring a dream of writing for a magazine. In fact, I remember the exact article that prompted me to sign up for a Writer’s Bureau course. It was an FHM Magazine article, and it introduced me to the world of creative non-fiction, much like the stuff I publish on my blog.
It was then that I’d realise how words could be manipulated to evoke emotion. I starkly remember the sentence ‘One hour later and the airport lights were a thing of the past.’ The turn of phrase blew my mind, and since that day, I begun to aspire to the ways of wordsmithery.
Just thought I’d try my hand at copywriting. Photoshop skills are horrendous.